Kebena General Trading Showcases Premium Green Coffee and Import Capabilities at the 22nd AFCC&E

ADDIS ABABA, ETHIOPIA — Kebena General Trading successfully participated in the 22nd African Fine Coffees Conference & Exhibition (AFCC&E), held in the heart of the coffee world—Addis Ababa, Ethiopia.

As Africa’s largest and most vibrant coffee trade platform, the prestigious event brought together over 2,000 regional and international coffee professionals, including producers, roasters, buyers, and industry experts. Kebena General Trading took center stage to showcase its premium portfolio, reinforcing its position as a key player in Ethiopia's dynamic coffee sector.

Celebrating Origin and Quality

At this year's exhibition, Kebena General Trading proudly presented its exceptional selection of green coffee products, sourced from Ethiopia’s finest, highly revered coffee-growing regions. Visitors and international buyers at the Kebena booth experienced firsthand the unique flavor profiles, rich aromas, and meticulous processing methods that define the company's export-quality beans.

"Our participation at the 22nd AFCC&E allowed us to connect deeply with the global specialty coffee community," said a representative from Kebena General Trading. "We are incredibly proud to showcase the unmatched heritage of Ethiopian green coffee while expanding our footprint in the international marketplace."

Bridging Markets: Robust Import Solutions

In addition to spotlighting its premium green coffee exports, Kebena General Trading utilized the strategic B2B platform to highlight its robust import operations. By fostering strategic global partnerships, the company continues to bridge international markets, bringing high-demand commodities and specialized goods into Ethiopia to support local economic growth and supply chain efficiency.

With successful networking sessions, exclusive cupping opportunities, and high-level market discussions, Kebena General Trading concludes its participation at the 22nd African Fine Coffee Conference with renewed partnerships and an expanded global network, ready to supply the world with the finest taste of Ethiopia.